MagDI™ Welcome Journey · Email 5
A Marketing Cloud HTML Paste email. Below is the exact file that gets pasted, shown as a phone and a desktop inbox would show it, with “Sarah” as the first name.
Phone, 390 px
Desktop, 600 px column in a wider inbox
How it goes into Marketing Cloud
- Content Builder → Create → Email → HTML Paste.
- Paste the code below into the HTML box.
- Save, with the subject “Gentler than you’re picturing” and the preheader already in the code.
- The admin drops the saved email into the journey.
The images and fonts are hosted on this preview for now. Before the real send they are uploaded to Content Builder and the URLs in the code are swapped for the Content Builder ones.
What is personalised
| First name | From the FirstName attribute, tidied to proper case. Falls back to “there” when empty. |
|---|---|
| View in browser | %%view_email_url%%, filled in by Marketing Cloud. |
| Profile, subscriptions, unsubscribe | %%profile_center_url%%, %%subscription_center_url%%, %%unsub_center_url%%. |
| Phone | 01 612 0551 opens the dialler on a phone. |
| Links to auralia.ie | Carry utm_source=marketingcloud, utm_medium=email, utm_campaign=magdi-welcome-journey, utm_content=e05. |
The code
<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="x-apple-disable-message-reformatting">
<meta name="format-detection" content="telephone=no,address=no,email=no,date=no">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Gentler than you’re picturing</title>
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<style>
/*FONTFACE-START*/
@font-face{font-family:'Poppins';font-style:normal;font-weight:400;font-display:swap;src:url('https://auralia-magdi-email-min-h8t2.pages.dev/fonts/Poppins-Regular.woff2') format('woff2');}
@font-face{font-family:'Poppins';font-style:normal;font-weight:500;font-display:swap;src:url('https://auralia-magdi-email-min-h8t2.pages.dev/fonts/Poppins-Medium.woff2') format('woff2');}
@font-face{font-family:'Poppins';font-style:normal;font-weight:700;font-display:swap;src:url('https://auralia-magdi-email-min-h8t2.pages.dev/fonts/Poppins-Bold.woff2') format('woff2');}
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:root{color-scheme:light dark;supported-color-schemes:light dark;}
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.h1{font-size:28px!important;line-height:34px!important;}
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body,.bg{background-color:#121619!important;}
.h1,.h2,.name,.navy{color:#FFFFFF!important;}
.tx{color:#E8ECEF!important;}
.soft{color:#C3CBD1!important;}
.muted{color:#9AA4AC!important;}
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[data-ogsc] .tx{color:#E8ECEF!important;}
[data-ogsc] .gold{color:#D8B373!important;}
</style>
</head>
<body id="body" class="bg" style="margin:0;padding:0;width:100%;background-color:#FFFFFF;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;">
%%[
VAR @fn
SET @fn = AttributeValue("FirstName")
IF Empty(@fn) THEN SET @fn = "there" ELSE SET @fn = ProperCase(Trim(@fn)) ENDIF
]%%
<div style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">One night in hospital. Home the next day. Back at your desk within a week.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div>
<div style="display:none;white-space:nowrap;font:15px courier;line-height:0;"> </div>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="bg" style="width:100%;background-color:#FFFFFF;">
<tr>
<td align="center" valign="top" style="padding:0;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td width="600"><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" align="center" class="bg" style="width:100%;max-width:600px;margin:0 auto;background-color:#FFFFFF;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;">
<!-- logo -->
<tr><td align="center" class="px" style="padding-top:36px;padding-left:28px;padding-right:28px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/logo-white-bg-280.png" width="140" height="58" alt="Auralia" style="display:block;width:140px;height:58px;border:0;margin:0 auto;"></td></tr>
<!-- headline -->
<tr><td class="px" style="padding-top:40px;padding-left:28px;padding-right:28px;">
<h1 class="h1" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:30px;line-height:36px;font-weight:700;letter-spacing:-0.01em;color:#063349;">Gentler than you’re picturing.</h1>
<p class="soft" style="margin:12px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#3C4852;">One night in hospital. Home the next day. Back at your desk within a week.</p>
</td></tr>
<!-- note -->
<tr><td class="px" style="padding-top:32px;padding-left:28px;padding-right:28px;">
<p class="tx" style="margin:0 0 20px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;">Hi %%=v(@fn)=%%,</p>
<p class="tx" style="margin:0 0 20px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;">Whatever you’re picturing, MagDI™, the magnetic weight loss procedure, is gentler than that. It’s a safe, gentle procedure with a fast recovery.</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;">If you’d like to see whether it’s suitable for you, Dr Loy offers a free assessment, online or in person, whenever you wish. Just reply to this email, or call us on <a href="tel:+35316120551" class="navy" style="color:#063349;text-decoration:none;font-weight:500;">01 612 0551</a>.</p>
</td></tr>
<!-- button -->
<tr><td class="px" style="padding-top:28px;padding-left:28px;padding-right:28px;">
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://auralia.ie/magdi/?utm_source=marketingcloud&utm_medium=email&utm_campaign=magdi-welcome-journey&utm_content=e05#assessment" style="height:52px;v-text-anchor:middle;width:288px;" arcsize="15%" stroke="f" fillcolor="#063349">
<w:anchorlock/><center style="color:#FFFFFF;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Arrange your free assessment</center>
</v:roundrect>
<![endif]-->
<!--[if !mso]><!-->
<table role="presentation" cellpadding="0" cellspacing="0" border="0" class="btn-wrap" style="width:288px;">
<tr><td align="center" bgcolor="#063349" class="btn-td" style="border-radius:8px;background-color:#063349;">
<a href="https://auralia.ie/magdi/?utm_source=marketingcloud&utm_medium=email&utm_campaign=magdi-welcome-journey&utm_content=e05#assessment" class="btn-a" target="_blank" style="display:block;width:288px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:52px;font-weight:500;color:#FFFFFF;text-decoration:none;text-align:center;border-radius:8px;background-color:#063349;">Arrange your free assessment</a>
</td></tr>
</table>
<!--<![endif]-->
<p class="muted" style="margin:12px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:14px;line-height:21px;color:#7A848C;">Or simply reply to this email.</p>
</td></tr>
<!-- how it goes -->
<tr><td class="px" style="padding-top:44px;padding-left:28px;padding-right:28px;">
<h2 class="h2" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:22px;line-height:28px;font-weight:700;color:#063349;">Here’s how it goes.</h2>
</td></tr>
<tr><td class="px" style="padding-top:24px;padding-left:28px;padding-right:28px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr>
<td width="72" valign="middle" style="width:72px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/step-1-144.jpg" width="72" height="72" alt="A small magnet travelling down into the stomach" style="display:block;width:72px;height:72px;border:0;border-radius:36px;"></td>
<td valign="middle" style="padding-left:18px;">
<p class="gold" style="margin:0 0 4px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:#8A6829;">The morning of your procedure</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:24px;color:#1E2B36;">You swallow a small magnet with a glass of water. It makes its own way down, and you don’t feel a thing.</p>
</td>
</tr>
<tr>
<td width="72" valign="middle" style="width:72px;padding-top:24px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/step-2-144.jpg" width="72" height="72" alt="A second magnet placed further along the gut" style="display:block;width:72px;height:72px;border:0;border-radius:36px;"></td>
<td valign="middle" style="padding-left:18px;padding-top:24px;">
<p class="gold" style="margin:0 0 4px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:#8A6829;">In theatre, about an hour</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:24px;color:#1E2B36;">While you’re asleep, Dr Loy places a second magnet through a few tiny incisions. The two magnets find each other and hold on gently.</p>
</td>
</tr>
<tr>
<td width="72" valign="middle" style="width:72px;padding-top:24px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/step-3-144.jpg" width="72" height="72" alt="The two magnets holding together through the gut wall" style="display:block;width:72px;height:72px;border:0;border-radius:36px;"></td>
<td valign="middle" style="padding-left:18px;padding-top:24px;">
<p class="gold" style="margin:0 0 4px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:#8A6829;">Over the next two to three weeks</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:24px;color:#1E2B36;">Your body forms a new opening between them by itself. Nothing cut away, no staples at the join.</p>
</td>
</tr>
<tr>
<td width="72" valign="middle" style="width:72px;padding-top:24px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/step-4-144.jpg" width="72" height="72" alt="The magnets leaving the body naturally" style="display:block;width:72px;height:72px;border:0;border-radius:36px;"></td>
<td valign="middle" style="padding-left:18px;padding-top:24px;">
<p class="gold" style="margin:0 0 4px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:#8A6829;">Once the opening has formed</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:24px;color:#1E2B36;">The magnets leave naturally when you go to the toilet. A simple X-ray confirms they’ve gone.</p>
</td>
</tr>
<tr>
<td width="72" valign="middle" style="width:72px;padding-top:24px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/step-5-144.jpg" width="72" height="72" alt="Food taking a shorter route through the gut" style="display:block;width:72px;height:72px;border:0;border-radius:36px;"></td>
<td valign="middle" style="padding-left:18px;padding-top:24px;">
<p class="gold" style="margin:0 0 4px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:#8A6829;">From then on</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:24px;color:#1E2B36;">Food takes a shorter route, and a smaller meal is enough.</p>
</td>
</tr>
</table>
<p class="muted" style="margin:20px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:11px;line-height:16px;color:#7A848C;">Anatomical artwork courtesy of GT Metabolic</p>
</td></tr>
<!-- Dr Loy -->
<tr><td class="px" style="padding-top:40px;padding-left:28px;padding-right:28px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr>
<td width="64" valign="top" style="width:64px;"><img src="https://auralia-magdi-email-min-h8t2.pages.dev/assets/dr-loy-128.jpg" width="64" height="64" alt="Dr John Loy" style="display:block;width:64px;height:64px;border:0;border-radius:32px;"></td>
<td valign="top" style="padding-left:16px;">
<p class="name" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:16px;line-height:22px;font-weight:500;color:#063349;">Dr John Loy</p>
<p class="muted" style="margin:2px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:14px;line-height:20px;color:#7A848C;">Weight Loss Surgeon, Auralia Private Hospital</p>
<p class="soft" style="margin:8px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:14px;line-height:21px;color:#3C4852;">Almost 3,000 weight loss procedures. The only surgeon in Ireland certified for MagDI™.</p>
</td>
</tr>
</table>
</td></tr>
<!-- sign-off -->
<tr><td class="px" style="padding-top:40px;padding-left:28px;padding-right:28px;">
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;">Warm regards,</p>
<p class="tx" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;font-weight:500;">The Auralia Weight Loss Team</p>
<p style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:17px;line-height:27px;color:#1E2B36;"><a href="tel:+35316120551" class="navy" style="color:#063349;text-decoration:none;">01 612 0551</a></p>
</td></tr>
<!-- hairline -->
<tr><td class="px" style="padding-top:44px;padding-left:28px;padding-right:28px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;"><tr><td class="rule" height="1" style="height:1px;font-size:0;line-height:0;border-top:1px solid #E6E6E6;"> </td></tr></table>
</td></tr>
<!-- footer -->
<tr><td align="center" class="px" style="padding-top:32px;padding-bottom:44px;padding-left:28px;padding-right:28px;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;text-align:center;">
<p class="muted" style="margin:0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;">Auralia Private Hospital · Dublin · Kilkenny · Limerick</p>
<p class="muted" style="margin:6px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;"><span class="gold" style="color:#C59B57;letter-spacing:1px;">★★★★★</span> Trustpilot 4.8 · CHKS accredited · WhatClinic Patient Care Award 2025</p>
<p style="margin:16px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;"><a href="https://www.instagram.com/auraliaprivatehospital/" class="gold" style="color:#8A6829;text-decoration:none;">Instagram</a><span class="muted" style="color:#7A848C;"> · </span><a href="https://www.facebook.com/auraliaprivatehospital/" class="gold" style="color:#8A6829;text-decoration:none;">Facebook</a><span class="muted" style="color:#7A848C;"> · </span><a href="https://www.youtube.com/@auraliaireland" class="gold" style="color:#8A6829;text-decoration:none;">YouTube</a></p>
<p class="muted" style="margin:16px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;">This email was sent by: Auralia<br>Part of the RAS Medical Group T/A Auralia | CRO No. 337118 | VAT No. 6357118S<br>Unit 2B, Block 71, The Plaza, Nangor Road, Park West Business Park, Dublin 12, D12 WDN2 IE</p>
<p class="muted" style="margin:16px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;"><a href="https://auralia.ie/privacy-policy/?utm_source=marketingcloud&utm_medium=email&utm_campaign=magdi-welcome-journey&utm_content=e05" class="muted" style="color:#7A848C;text-decoration:underline;">Privacy Policy</a> · <a href="%%profile_center_url%%" class="muted" style="color:#7A848C;text-decoration:underline;">Update Profile</a> · <a href="%%subscription_center_url%%" class="muted" style="color:#7A848C;text-decoration:underline;">Manage Subscriptions</a> · <a href="%%unsub_center_url%%" class="muted" style="color:#7A848C;text-decoration:underline;">Unsubscribe</a></p>
<p class="muted" style="margin:12px 0 0;font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:12px;line-height:19px;color:#7A848C;"><a href="%%view_email_url%%" class="muted" style="color:#7A848C;text-decoration:underline;">View this email in your browser</a></p>
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Checks
Social links (Instagram, Facebook, YouTube) are to confirm before the send.
Tested renders: 390 px phone, first phone screen, 1200 px desktop, phone with the style block removed (Gmail worst case), phone without brand fonts.
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